The Zoom Fly SP released through NikeLab is a concept from Nike Running Innovation that celebrates the exploratory process of designing the ultimate solutions for athletes. The Nike Running Special Projects team partnered with innovation to tell a story capturing a moment in time in the development of product for Nike's Breaking 2 campaign.
Design Direction: Erick Goto
Product Design: Fabricio Costa
Material Design: Carly Mikkelsen
Graphic and Detail Design: Erick Goto