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Brought to life the prototyping and exploration stories of Nike Running Innovation.
NIKELAB ZOOM FLY SP
The Zoom Fly SP released through NikeLab is a concept from Nike Running Innovation that celebrates the exploratory process of designing the ultimate solutions for athletes. The Nike Running Special Projects team partnered with innovation to tell a story capturing a moment in time in the development of product for Nike's Breaking 2 campaign.
Design Direction: Erick Goto
Product Design: Fabricio Costa
Material Design: Carly Mikkelsen
Graphic and Detail Design: Erick Goto