Goto Design


WIP Creative

Hello. I'm Erick Goto, a multi-disciplinary designer currently working full-time in the sportswear industry. I've worked in various types of design for over 10 years, with a focus on graphic + product design.

With a large body of work created for Nike Basketball, projects include those for athletes like Kobe Bryant, Lebron James, Kevin Durant and Kyrie Irving. Shortly after my time in hoops, I was a Design Director for Nike Running centered on Special Projects creating concepts that focused on telling innovation and modern running consumer stories.

Most recently, I am a Design Director for Nike Fuel focusing on Sport + Athlete + Culture energy for footwear.