Hello. I'm Erick Goto, a multi-disciplinary designer currently working full-time in the sportswear industry. I've worked in various types of design for over 20 years, with a focus on graphic + product design + creative direction.

2025-Present - NIKE, Olympics & Paralympics - Sr. Creative Director

Creative Director overseeing Product Design and Creative Direction for LA28

2022-2025 NIKE, Global Express Lane - Sr. Creative Director, Footwear & Apparel Design

Creative Director leading 4 global geography teams (North America, EMEA, Greater China, APLA) for closer to market, closer to consumer Nike Footwear and Apparel Design opportunities.

2019-2022 NIKE, Global Express Lane, APLA (Asia Pacific Latin America) - Footwear & Apparel Design Director

Design Director for Footwear & Apparel for close to market, close to consumer product opportunities in the APLA Geography

2017-2019 NIKE FUEL (ENERGY) - Design Director, Athletes, Sport & Purpose

Continuing on the special projects route, I worked on Energy for Athletes, Purpose and Sport in Nike Fuel on projects like Gyakusou in partnership with Jun Takahashi.

2016-2017 NIKE RUNNING - Design Director, Special Projects

Shortly after my time in hoops, I was a Design Director for Nike Running centered on Special Projects creating concepts that focused on telling innovation and modern running consumer stories.

2007-2016 NIKE BASKETBALL - Intern, Designer 1, Designer 2, Senior Designer, Senior Energy Lead

With a large body of work created for Nike Basketball, projects include those for athletes like Kobe Bryant, Lebron James, Kevin Durant and Kyrie Irving.