To celebrate the idea of "the next" we curated a collection of basketball product as an ode to the future of the game. 94x50 are the dimensions of a normal hoop court. As we stand for innovation and progress, the 9451 project was born.
The muse- New York City. The city known for it's fast-pace, always-on-the-forefront nature when it comes to culture, style and last but not least- the game of basketball.